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Introducing new PURINA® PRO PLAN® Hydra Care™.
Its innovative, great tasting formula is proven to increase a cat’s water intake and urine dilution

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PURINA® PRO PLAN® Hydra Care™, a new concept in hydration for cats.

This revolutionary supplement that has been created to help cats consume on average 28% more water every day than water alone*, helping to increase urine dilution1.

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* Compared to cats consuming only water in addition to dry feeding. Cats must consume at least 26mL/kg of bodyweight daily for benefit.

1 Colliard et al. (2019): Research summary. Evaluation of the effects of a nutrient-enriched water supplement in healthy domestic cats in Europe.

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Cats are naturally poor drinkers, and can be very picky, even when you provide them with clean, fresh water every day

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Domestic cats are naturally poor drinkers, which can be traced back millions of years, to when their ancestors lived in the desert.

With less water around, cats adapted to surviving by obtaining most of their water from their food

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They have the capacity to concentrate urine at high levels, which can be a problem in some situations and lead to dehydration

Increasing a cat’s water intake is very important, especially if they’re suffering from urinary tract problems

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Introducing a third bowl as a simple solution

Hydra Care™ offers a tasty, soft textured jelly which is served on its own, as an extra third bowl.

The formula will engage cats to happily lick it up due to its great taste, helping to increase their total water intake and helping to decrease urine specific gravity and osmolality.

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makes the difference

The addition of PURINA® PRO PLAN® Hydra Care™ as a supplement to your cat's daily diet will help to increase the consumption of water intake, offering great health benefits, especially if your cat is in need of a greater water consumption for their overall health.

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Shown to increase total water intake and promote hydration**

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Helps to increase urine dilution

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Great taste

**Compared to cats consuming only water in addition to dry feeding. Cats must consume at least 26mL/kg of body weight daily for benefit.

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is supported by science

Multiple studies have shown the benefits of providing cats with Nutrient-Enriched Water. The products used in the following studies have similar properties to PURINA® PRO PLAN® Hydra Care™

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